A friend of mine called me up out of the blue the other day. I hadn't seen him for a long time and he told me how he had found my name online while he was searching for a solution for his MLM business. He explained to me how he had run all of his friends away by using all of the "old school" methods for building an MLM business. You know what I mean, make a "warm list" which is a list of everyone you have, or can get, a phone number for. Then invite them over for a home presentation or go visit them and "place" some product with them.
He said that it wasn't working as planned even though he had done everything the way his sponsor had explained to him. He had bought extra product and some of those promotional products like CD's and pamphlets and given them away, all to no avail.
He said the product was great and he could not understand why all the people he knew wouldn't even try his opportunity to make lots of money. That, in fact, a lot of his friends and even some of his family wouldn't even answer his phone calls anymore.
As I said before, I almost could have told him his story. He was on the fast track to the NFL club. That does not stand for National Football League either, it means No Friends Left.
Those "old school" methods are responsible for many members of that particular club. It really makes sense when you think about it. Those methods only go after uninterested people who are not looking for a home based business.
If you get nothing else out of this article you need to understand this. If you wanted to build a football team, where would you look for members? Would you go down to the basketball court or to the closest construction site? Of course not! You would find football players that are looking for a team to get on.
Think about this! What kind of people would you want if you wanted to build a network marketing business? Uninterested in starting their own business- relatives? Football players? What about network marketers? Wouldn't it make more sense to build a list of prospects that went looking online for solutions, found your site, and left their contact info for you?
By learning how to position yourself online with business opportunities and sites that offered solutions for network marketers, you can build a list of people who are interested in your product, service, or opportunity and not have to pester your uncle Bob or cousin ever again.
Let's examine the differences between his "warm list" and my list I have generated using proper marketing techniques and modern tools like the Internet.
Warm list- Most likely you would have to go through 20 to 30 names before you found an entrepreneur and then it may be one that hates network marketing because of a failed attempt in the past using old school methods. My list- Almost all of them are working network marketers, but there could be a few that are not. Nobodies list is perfect.
Warm List- Most of them will have no interest in starting their own business, just ask them.
My list- If they were not interested in their own business they would not have found you online to leave their contact info and wouldn't even be on the list.
Warm list- Your personal contacts are the only ones on the list. All of them know that you are new to your new business and have not proven any success.
My list- It is a list of people who went online and found me and therefore know that I am at least knowledgeable enough to position myself as a leader online and solve some of their problems. It is limited by how many people go online searching for solutions.
Warm list- It is limited by how many people you know and it gets smaller with every spent contact.
My list- The first six months in my system I was able to generate 1500 names and that number grows ever faster as I learn and implement new strategies.
Warm list- Definitely gives you free entry into the NFL club
My list- No way to get in the NFL club with this list. When you are helping these people with your marketing tools and resources, it is the opposite . They want to hear more from you.
Many people who are industry leaders will tell you that the money is in the list. These list building techniques are so different it is almost laughable that anyone even still uses those "old school" methods.
In order to build a network marketing business the right way it makes more sense to me to use methods that will attract prospects rather than methods that repel them.
Author Resource:-
Author Dan Lambeth I only worked in network marketing a short time before I figured out that those old school methods were not for me. You can use your dwindling list of friends to build your MLM or you can get proper marketing training to start building, on autopilot, a list of qualified and experienced team members, that you generate yourself online .
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